How to Audit your Marketing and Communications (Virtual)

February 10, 2023 @ 8:00 am - February 10, 2023 @ 9:30 am

Free

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Today, companies engage in a myriad of public relations, marketing, and advertising. It can start to feel like you are stuffing everything into a packed garage. How do you know if it’s working?  If your communication is properly integrated? Or, if you are overdoing it? The audit takes into account all aspects of the company’s marketing strategy, including its brand, mission, vision, market, goals, target audience, communication, distribution, and results. In a nutshell, the audit provides an opportunity to assess how well aligned and effective  marketing and communication are with the desired goals of the company.

Join us as Sarah Rose Stack, Director of Marketing & Recruiting for Meyers Brothers Kalicka, provides us with a high-level overview for what a communications audit is, how to conduct one, analyze the results, and set up an implementation plan based on the findings.